• Omni Curated

Introducing My New Lifestyle Website, Omni Curated & a Giveaway

When I moved to Merida, I was, of course, excited to travel in Mexico, be an expat in a new city, and explore Merida in-depth. But, I was also really excited to decorate a house, be able to go shopping at places I couldn’t in India, and cook food that I wasn’t able to get ingredients for in India. As much as I love to travel, I also have a whole other side of my life which is spent at home decorating, DIY’ing, baking, reading, trying out beauty products and a little bit of shopping. I sometimes wanted to share this on Werkenntwen, but this is a travel blog and I really wanted to keep it that way.

The idea to start a new website came along in early June after I was settled into my new rental house in Merida. I wanted to have a whole new space where I could talk about how I decorated with all the items I’ve bought on my travels, the outfits I wear from fabric I bought on my travels and had tailored, and share about products I love or books that were amazing. It was a daunting idea, though. I mean, Werkenntwen has been around for five years come October. Starting a new site can be scary and with a move to Mexico 3 big trips this month and next month, when would I have the time?

I was trying to fall asleep one night and just thought about how the website could look and article ideas I had and realized “I have to do this”. Not for “work” but just for fun. There is more to my life than travel, and I wanted to do a fun website that showed that. My Werkenntwen Instagram is all travel shots and those “mable things” but I wanted a place where I can show my normal, boring, life, and normal photos I take that don’t necessarily look cool but are my real life.

Introducing Omni Curated

Omni Curated

Why is it called Omni Curated!? Well, the first thing I thought about was what is this site about and it’s a place where I put together all my favorite things from fashion and beauty to books and what I’m watching on Netflix – it’s a curated website. Then, Omni means “all things”. So it’s essentially “all things curated”. I thought it was too funny to have the website be called one of my dog’s names which also happens to be the brand of car I drove in India – the most beat-up van you could ever imagine (we had to drive with our heads out the windows because of the fumes, and the entire trunk fell off from rust).

As this is a lifestyle website, it will eventually be found by people who don’t know I drove an Omni van or had a dog called Omni, and I love that people who read Werkenntwen and then go over to read Omni Curated kind of know the little secret that Omni is my dog – like, Omni is just wearing a beauty mask before bed and testing smoothie recipes to see which one we should write about this week. Ben feels like I’ve slighted Shanti and Kitkat which is true but what can I say, Omni has the cooler name!

It’s a “magazine” not just a blog about me

This website will have other contributors than just me. The idea is to show my life but also a mix of other voices in there that have great ideas to share. I’m all about bohemian design and fashion, love street food and junk food, and read thrillers – but I want a voice that loves polished fashion looks, eat at Michelin star places, and read romance novels. It’s more of a website than a blog in that sense and I hope to hire more writers.

If I stay at a hotel that is stunning, I might share about the hotel on Werkenntwen but I tell you guys the practical things about the hotel. Sometimes I want to share about the design more and share 20 photos of how beautiful it is, but it seems like overkill. Omni Curated (OC) might have an article about the hotel in a design sense as inspiration for your own home and even show you where you can get similar items online.

Omni Curated

Here are some articles already live on Omni Curated:

9 Must-Have Aveda Products

Interior Inspiration: Karawan Riad

10 of the Best Movies on Netflix Right Now

Classic Levis 501

Hot, Steamy, and Everything in Between: 5 Books We’re Excited to Read This August

Best Boho Instagrams to Follow

As you can see, they don’t exactly fit the kind of thing I would share on Werkenntwen! Right now, the site is totally new (and not completely done, I have some tweaks to do) but I’m excited to write new types of things over there. You can also check out the Instagram account. For now, I’m sharing curated shots from accounts I love to show the vibe of this new website but once we get going, it’ll be a mix of cool content from others and my own personal kind of “behind the scenes” shots.

You can follow on Instagram by clicking my account here.

Okay this IG account is my new favorite! Who knew hedgehogs could be so cute!? Mr Pokee’s owner puts him in the cutest places for pictures. Now I want one! 📷 @mr.pokee #hedgehog #hedgehogsof

A post shared by Omni Curated (@omnicurated) on

The best sandwiches are ice cream sandwiches 🍦 📷 @thesweetandsimplekitchen

A post shared by Omni Curated (@omnicurated) on

I know this isn’t for everyone, as you guys read Werkenntwen for travel inspiration, but if you’ve ever wondered what I do other than travel, I hope you’ll check on Omni Curated. I’ll be posting new articles three times a week from anything like what smoothies I drink in the morning to what beauty products I’m currently using, and of course, some travel content in there, too! You can go to Omni Curated and click around to see how it looks. You can like the OC page so that you’ll see when new articles come out!

Omni Curated

To celebrate the launch, I am giving away a set of goodies to one lucky winner!


✨ GIVEAWAY ✨ OMNI CURATED IS NOW LIVE! To celebrate the launch of our new boho luxe lifestyle magazine, we are doing a giveaway! The winner is going to get a big chunk of our goodies from our favorite brands: This mustard yellow @lulus maxi dress, my favorite linen romper from beautiful @lanewaythelabel brand, a 24 karat gold @kneskoskin mask (luxe x100), a set of @ebagsonline packing cubes for your next trip, the best @sundaysomewhere sunniest the Black Laura’s – so key for summer, and of course a great book to read: we chose The Luckiest Girl which you won’t be able to put down. 💕To enter, just tag a friend to tell them about the giveaway! That’s it & the winner gets all the goodies. I’ll be selecting a winner in a week! Good luck & I hope you love the new website 💋

A post shared by Omni Curated (@omnicurated) on

There are little arrows on the image above, so scroll those to see all the goodies being given away. It’s a handful of my favorite things: a linen romper from Laneway, an Aussie brand, that I live in, a face mask from Knesko that is literally made from gold, a $100 dress from Lulu’s that is good for all body types, my favorite sunglasses which are the Laura’s from Sunday Somewhere and retail at $270, some essential packing cubes from Ebags, and a book that I loved which Reese Witherspoon is making into a movie, The Luckiest Girl. To enter, you need to go follow my Instagram account and comment on it – I’ll be sending all the goodies to the lucky winner in a week!


About the Author:

Rachel Jones left a career in nursing and lived on the beaches of Goa, India for the five years. Now she lives in Mexico where she gives advice on the 40+ countries she’s visited in the last 10 years. She’s the author of two India travel e-books: Guide to India and Insider’s Guide to Goa. Her blog, Werkenntwen, like its name, is a contradiction combining off-beat adventurous places with glamorous and bespoke travel. Werkenntwen has been featured in ELLE, Marie Claire, Grazia, and Cosmopolitan magazines. She’s a writer for Bravo TV.


  1. Rachel en Route August 7, 2018 at 5:42 am - Reply

    Wow – congrats on the new website! I will definitely check it out x

  2. Justine of Journey Lush August 7, 2018 at 1:04 pm - Reply

    This is so exciting Rachel!! I’m glad you took the plunge. I can’t wait to follow the evolution of this new project :)

    • Rachel Jones August 7, 2018 at 9:48 pm - Reply

      Thank you – it’s a little scary to start something totally new (not to mention a lot of work to manage two sites) but I’m going to take it slow and try not to stress about it :)

  3. Janina August 22, 2018 at 7:05 pm - Reply

    Love this idea! Already put the blog on my startpage. You’re really inspiring Rachel, great job!

  4. thebritishberliner August 22, 2018 at 11:42 pm - Reply

    I look forward to it!

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